Direct Mail Redesign - 6 Panel

With any good redesign - there's always an objective.

CVS direct mail is a timeless classic when it comes to snail mail. Always recieving the personalized coupons for my next shopping trip or finding a few of the front store coupons for products I may want to try. Seems simple enough, right?

While savings are nice, what if you could get more insightful information, tips and tricks, better tailored coupons, and still recieve all of the savings from before.

Well, that is where the design team behind this redesign accomplished. A more relatable consumer expierience with every inch of this mailer.