Save Extra Event
Formally known as the January Wellness event at CVS, this winning concept was so much fun to work on and bring to life!
A bright, confetti-filled, product focused campagin that was truly fun and a waymaking project to bring to life. In initial concepting the bright colors and confetti that I designed were a favorite among my peers and our marketing partners.
From the logo lock-up, the grid system and the gradient colors this campaign ties in with our ExtraCare rebrand so nicely. As the Lead Designer on this campaign I was tasked with creating every asset and being able to quickly remedy any oddities that came with it. However, we were challenged with making this stand out from that very rebrand, because there's nothing worse than blending in!
So, CUE THE CONFETTI!!!
As the confetti was a bold and surely colorful idea, that could make or break this campaign... I made it purposeful and purely strategic. The confetti used sparinglly would take this campaign to the next level. Creating a fun, product focused, and nostelgic space for this campaign to shine.
In conclusion, you will see throughout this work a forward message of the wellness products and how CVS is helping to keep you on track to reach your 2024 wellness goals!
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